My partner and I were asked to concept a mobile app idea for Zales. Even though the brand typically targets men (the most common jewelry purchasers), we decided to propose an app for women. Or, arm them with a very helpful tool.

Our idea is The Hint Dropper. Utilizing augmented reality technology and the phone's camera, the app enables women to try on Zales' wide selection of jewelry and then "subtly" drop a hint to their guy.

Check it out: