We created the "Lucky" TV campaign in November of 2011. Yes, the ladies are responsible for an entire campaign celebrating men and their passion for lawn perfection. It's about bringing to life the juxtaposition of man and machine. A man who takes immense pride in his perfect lawn and the mower that makes it possible.
John Deere provides this man with an exceptional mowing experience with its well-made, premium products. With more bells and whistles than a guy could dream up. We must be the luckiest generation of men to ever mow the lawn.
We shot this spot a year after launching the initial ones as an addition to the broadcast campaign.
My partner and I on set.