John Deere asked us to create a rich media mobile banner highlighting the features of its Select Series Lawn Tractor. Rather than simply drive users to facts about the tractor and link to one of the TV spots, my partner and I created an interactive experience, where users are invited (via an animated in-app banner) to create the yard of their dreams. As they build their dream yard, they learn how the Select Series helps them achieve each step.
We concepted the banner and were responsible for writing, wireframing and designing every element in it. We worked with Medialets to produce the functioning final product.
Writer: Jenn Totten Aspinwall